Web service management - Effective content

The web management team is also the overall point of responsibility for ensuring that content:

• is line with the web management strategy;

• takes its place in a clear and navigable website structure;

• is consistent in style, intent and accuracy;

• communicates effectively and meets users needs.
  

The relevant units can still carry out production of material across the organisation, but material can only be published once authorised by the appropriate posts in the web management team. The objectives for information providers must therefore be to ensure that:

• information is accurate, relevant and up-to-date;

• content held conforms to the style set down for the website;

• contact points (email, telephone or interactive form) are staffed, inputs received are actioned and responses given within agreed targets;

• metadata is provided for all new documents;

• information is provided by the agreed deadline.
  

There should be sufficient controls in place to check that content:

• meets all editorial standards;

• is in line with overall communication strategy;

• is reviewed regularly by the information provider for currency and correctness;

• is removed or archived when appropriate;

• is easily accessible, navigable, with no broken links.