Savings on print and distribution costs
Publishing data on the website should save on the printing, distribution and storing of printed documents and the wastage caused by overestimated print runs. Only the one copy needs to be maintained; as soon as a changed version is published it is available to everyone.
In order to achieve this publication in print and on the web should be part of one carefully planned publication process. This process should be audited regularly to ensure it is efficient.
Website maintenance and archiving
Web documents can also be a reliable source of older documents, developing into a useful archive.
This will be achieved if archived documents are given a stable URL and are clearly marked as being archived. It is important that electronic master copies of each document published on the website are kept. This not only makes the creation of new versions in other formats easy; it also maintains an archive version for historical purposes.
Providing the call to action
A good publicity campaign issues a call for action - something the user is expected to do. A campaign website can give the user the chance to quickly and simply carry out that action, whether it is to set up an appointment, order more information, or enter the recruitment process for a public sector job.
Opening up consultation
Government makes policies and needs to collect informed views from organisations and individuals. The web can provide this opportunity and provide another channel for the distribution of the background documents that people need in order to contribute to the debate.
Publishing data on the website should save on the printing, distribution and storing of printed documents and the wastage caused by overestimated print runs. Only the one copy needs to be maintained; as soon as a changed version is published it is available to everyone.
In order to achieve this publication in print and on the web should be part of one carefully planned publication process. This process should be audited regularly to ensure it is efficient.
Website maintenance and archiving
Web documents can also be a reliable source of older documents, developing into a useful archive.
This will be achieved if archived documents are given a stable URL and are clearly marked as being archived. It is important that electronic master copies of each document published on the website are kept. This not only makes the creation of new versions in other formats easy; it also maintains an archive version for historical purposes.
Providing the call to action
A good publicity campaign issues a call for action - something the user is expected to do. A campaign website can give the user the chance to quickly and simply carry out that action, whether it is to set up an appointment, order more information, or enter the recruitment process for a public sector job.
Opening up consultation
Government makes policies and needs to collect informed views from organisations and individuals. The web can provide this opportunity and provide another channel for the distribution of the background documents that people need in order to contribute to the debate.
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