- Interactivity
The Web can speed up the process of individuals getting the answers they need. Websites could be used to direct enquiries to the right place in the organisation to get an answer. Email can speed up the process of responding to them.
- Adapting to user needs quickly
Feedback and access statistics can tell web managers which pages are popular and which pages need further development. They can help identify gaps in information or services. A well-managed website will respond to user needs and use the flexibility of the web to revise the website.
- Building individual relations with the citizen
Web technology provides a way for users to register interests and receive automatic updates of news and developments in the areas that interest them. Website content can be personalised to meet their interests and concerns, or provide local or national versions of information that are relevant to them.
- Saving costs on services
Properly supported by business plans and backend systems, the web can be used to improve services and reduce the cost of providing them.
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