The key to effective website management is the development and implementation of a strategy designed to ensure that it remains focused on what the organisation is there to deliver as well as on what information and services the target audiences expect to be able to access.
Strategic and operational management
Effective website management can be defined under three categories:
Strategic and operational management
Effective website management can be defined under three categories:
- owning organisation - Web strategy and management team
- web service manager - Web Manager (aka Webmaster)
- information providers - content owners and the editorial team
- The owning organisation
The owning organisation is responsible for establishing and maintaining the web management strategy and for ensuring that it integrates with wider strategic plans.
The equivalent of a senior editorial board is recommended. This will help ensure that key areas of the organisation bring a full range of necessary skills and awareness to the process of setting aims and objectives for the website. The owning organisation should also ensure that the resources are in place to achieve these aims. The following are examples of key areas of the organisation that should be represented.
The equivalent of a senior editorial board is recommended. This will help ensure that key areas of the organisation bring a full range of necessary skills and awareness to the process of setting aims and objectives for the website. The owning organisation should also ensure that the resources are in place to achieve these aims. The following are examples of key areas of the organisation that should be represented.
- communications
- corporate services
- web service provision
- content provision
- resource provision
- technology provision.
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