What is the website for?

In establishing the aims of the website, each organization must ensure that:

* Users should be able to find your website;
* Users are clear about who owns the website and what it is designed to achieve;
* Navigation is clear and customer orientated, taking into account the needs of specific audiences;
* Goods and services being offered by the organization are effectively focused on the target audiences in terms of relevance and ease of accessibility;
* Visitors are able to access the information they seek as directly as is practicable;
* Adequate security is in place when dealing with online transactions for the purchase of goods and services - and that neither the client nor the provider is compromised;
* contact points (whether email, forms-based or telephone) must be staffed and all enquiries answered within reasonable timescales;
* The information published is up to date, accurate and relevant to the website;
* Content is clear, concise and appropriate;
* Links are kept up to date that users can rely on the website being available and is fast enough.