The owning organisation

The owning organisation is responsible for establishing and maintaining the web management strategy and for ensuring that it integrates with wider strategic plans.
The equivalent of a senior editorial board is recommended. This will help ensure that key areas of the organisation bring a full range of necessary skills and awareness to the process of setting aims and objectives for the website. The owning organisation should also ensure that the resources are in place to achieve these aims. The following are examples of key areas of the organisation that should be represented.

• communications
• corporate services
• web service provision
• content provision
• resource provision
• technology provision.