Tasks to be addressed when setting the aims and objectives of the website are:

* Identification of your website's place in the organisation's overall communications strategy;
* Identification of the audiences for your website, where possible on the basis of market research or dialogue with client groups;
* Understanding and responding to users' satisfaction with the website;
* Provision of resources, especially staff with the necessary skills, for the website team;
* Integration of the website with business processes, which might include electronic dealings with the public, publication of information, recruitment and consultation;
* Integration of the website into the department's strategy for electronic government and freedom of information;
* Integration of web services with other systems where practicable;
* monitoring the development of the website and its success as a means of meeting departmental objectives.

To ensure that the aims and objectives of the website are achieved they must be applied to key roles in the organization and placed under an appropriate management regime.