Log files can be further analysed through advanced techniques. For example:
- Sessions and visits - the identification of sequences of page requests from individual users.
- Session and visit duration the measurement of the length of time that individual users spend viewing a website.
- Categorisation - a process whereby similar items, eg URLs, browsers, platforms, a specific directory, are grouped together for pattern matching.
- Aggregation - a process by which all combinations of entities and their resulting measurements are combined.
Other website server software may also keep logs that can provide useful insights to the way visitors use your website. For example, it may be possible to configure search facility software to record the search terms that visitors have used when they are attempting find information on your website. This information can be useful when considering whether there are areas of the site that are not easy to find and can help with organising navigation. It also may indicate what other information users are expecting to be on the website, which would be of use when considering whether additional content should be included on your website.
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