Contract management

The management of advertising or sponsorship arrangements can be established using the following routes:

• in-house management of web space to be made available for advertising or other means of publicity agreed under a sponsorship agreement, or

• the use of a third party supplier to manage the advertising or sponsorship web space on your behalf.

The available costs, benefits and expertise are key factors when deciding which route will suit your organisation. All must be examined and included in the evaluation of the business case for making use of advertising or sponsorship to raise potential commercial revenues