Tuesday, January 20, 2009

Web log analysis software

Web log analysis software (also called a web log analyzer) is a simple kind of Web analytics software that parses a log file from a web server, and based on the values contained in the log file, derives indicators about who, when, and how a web server is visited. Usually reports are generated from the log files immediately, but the log files can alternatively be parsed to a database and reports generated on demand.

Indicators reported by most web log analyzers

* Number of visits and number of unique visitors
* Visits duration and last visits
* Authenticated users, and last authenticated visits
* Days of week and rush hours
* Domains/countries of host's visitors
* Hosts list
* Number total pageviews
* Most viewed, entry and exit pages
* Files type
* OS used
* Browsers used
* Robots
* HTTP referrer
* Search engines, key phrases and keywords used to find the analyzed web site
* HTTP errors
* Some of the log analyzers also report on who's on the site, conversion tracking and page navigation.

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